Indy Standard

Butler Launches Official NIL Marketplace for Bulldog Student-Athletes

The Butler Bulldogs NIL Marketplace, powered by Opendorse, officially launched Tuesday, Dec. 20. The marketplace will maximize name, image and likeness (NIL) support for Bulldog student-athletes.

Interested supporters can view the Butler Bulldogs NIL Marketplace. Butler student-athletes, in addition to former Butler athletes who use Opendorse, can be accessed through the marketplace.

"We are excited to offer another engagement point for our student-athletes to maximize their NIL opportunities through the Butler Bulldogs NIL Marketplace," said Butler Vice President and Director of Athletics Barry Collier. "Our partners at Opendorse have streamlined the process for our student-athletes and those who want to connect with them for NIL opportunities with a platform the manages everything from pitch to payment."
 
Butler and Opendorse have created a single marketplace platform to provide supporters the ability to engage student-athletes and offer NIL opportunities. The marketplace gives Butler fans, brands and sponsors the ability to browse, book, pitch and pay any Bulldog student-athletes for NIL activities in one compliant platform, built specifically for the athletes' needs.
 
Through the Butler Bulldogs Marketplace, every Butler student-athlete has the opportunity to create an Opendorse profile, which they can customize and promote to fans on their personal social media channels. When offered a NIL deal, athletes receive a notification through the Opendorse app, where they can choose to accept and complete the opportunity. Once completed, the student-athlete immediately receives compensation to their account and can automatically disclose their activity to Butler Athletics.
 
The Opendorse marketplace is built on a decade of athlete marketing technology and experience. Opendorse has facilitated hundreds of thousands of NIL deals and endorsements with athletes at all levels of sports. The Opendorse marketplace is used by more than 100,000 athletes to manage deals from pitch to payment, and even tax preparation. 

Original source can be found here.